Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques, it is also possible to process, store and analyse massive amounts of unstructured data not supplied by the customer and use this to gain additional insights. Using Big Data technologies, Customer Relationship Management can[...]
The transportation sector is on the brink of a paradigm shift thanks to big data. Smarter transportation will result in operational efficiency, improved end-to-end customer experiences, reduced fuel consumption and increased flexibility. Logistics companies are already working hard to use sensor data in trucks to optimize the routing and decrease fuel consumption. American logistics company US Xpress has installed almost 1.000 sensors in each truck to monitor where the trucks drive, how fast it drives, how often it breaks, when maintenance is required and even the capabilities of the driver. [...]
Analytics-as-a-Service is the combination of analytics software and cloud technology. Instead of hosting any analytics software on premises using your own servers, you use a ready-to-go solution that is easy to deploy and most of the time has a pay-as-you-go payment system. It is part of a larger ‘as-a-Service’ solutions such as ‘Software-as-a-Service’ or ‘Platform-as-a-Service’. Thanks to the advancements made by well-known hosting providers such as AWS and Microsoft Azure, Analytics-as-a-Service has really taken off in the past years and is here to stay.
There are a lot of [...]
As discussed in the 7 Big Data Trends for 2017, organisations need to apply big data analytics to make sense of their organisation and their environment. The impact big data analytics will have on your organisation depends on which type of business analytics is applied within the business. There are four types of analytics, ranging from descriptive and diagnostic analytics to the more advanced predictive and prescriptive analytics. These are different stages of understanding your business and the more advanced the analytics is, the more complex it will be, but also the more value it can [...]
Winning customers for life is a challenging task for organizations. How can you connect with your customer and how can you ensure that they stay with your organization for a long time? Questions that many organizations face. Fortunately, with the advance of big data and analytics, it has become a little bit easier for organizations. These are challenging times for organizations. Organizations have to face disruptive innovations from many different angles and accelerated change in technological advances require organizations to constantly change and adapt. On the other hand, we have moved [...]
The quality of your data determines the quality of your insights from that data. Of course, the quality of your data models and algorithms have an impact on your results as well, but in general it is garbage in, garbage out. Therefore, (Total) Data Quality Management (DQM) or Master Data Management (MDM) have been around for a very long time and it should be a vital aspect of your data governance policies.
Data governance can offer many benefits for organizations, including reduced head count, higher quality of data, better data analysis and time savings. As such, those companies that can [...]
We live in an era of increased cyber threats. With dozens of companies and organisations being hacked on a daily basis and cyber-crime rising to new levels with hacking during the US elections, it is time for organizations to start protecting themselves. Big Data Security Analytics can help companies understand what is happening within their company and can help them take action when it is needed most. But what is Big Data Security Analytics and how can it help protect your company?
Unfortunately, protecting your organizations from (would be) hackers is difficult. In fact, according [...]
Big data offers many benefits for organisations in all industries, but unfortunately, a lot of companies don’t reap these benefits yet. The reason is not that they don’t want to start with big data, nor that they don’t understand what big data is. The challenge many companies face is attracting the right big data talent.
Big data talent is scarce and what is scarce is expensive. Finding the right data professionals for a big data project remains difficult for a lot of organisations. This does not come as a surprise if we look at the figures around global big data talent.
A Growing [...]
In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. Gamification changes the way organisations connect with consumers and it will offer valuable data that can be turned into new insights to create detailed customer profiles.
Gamification is the use of game elements in non-game [...]
Becoming a data-driven organisation is not an easy task and many C-level executives struggle with it, as developing a Big Data strategy is not only about the required IT; it is more about having the right people and culture in place. The right IT environment is required to perform the analysis, but in the end, Big Data is a people’s question.
As such, a prerequisite for a successful Big Data strategy is a data-driven, information-centric culture. For many organisations, this requires a culture change, where individuals and departments need to work together, co-create and obtain insights [...]