We are at a global crossing point and if we manage to solve some of the problems that we have created in the past decades, the world can become a better place. When the world wide web was developed 28 years ago, the objective was to create a decentralised world wide web. However, somehow, we ended up with a world wide web which is in the hands of a few very powerful companies. As a result, the internet can go down for millions of people if one of those companies has a problem. This was the case a few months ago, when AWS experienced ‘a glitch’, or better know a typo, which brought down the[...]
The Internet of Things is rapidly becoming a reality. Increasingly, everyday items are connected to the Internet ranging from smart thermostats to smart toothbrushes. In the coming years, the number of smart devices in our household could grow drastically as Gartner predicts that a typical home could contain more than 500 smart devices by 2022. The falling costs of sensors and the upcoming domotica platforms such as Apple’s Homekit will contribute to this growth. However, this is just the beginning. IDC expects the market for the Internet of Things to grow to $ 3 trillion by 2020, with [...]
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques, it is also possible to process, store and analyse massive amounts of unstructured data not supplied by the customer and use this to gain additional insights. Using Big Data technologies, Customer Relationship Management can[...]
The transportation sector is on the brink of a paradigm shift thanks to big data. Smarter transportation will result in operational efficiency, improved end-to-end customer experiences, reduced fuel consumption and increased flexibility. Logistics companies are already working hard to use sensor data in trucks to optimize the routing and decrease fuel consumption. American logistics company US Xpress has installed almost 1.000 sensors in each truck to monitor where the trucks drive, how fast it drives, how often it breaks, when maintenance is required and even the capabilities of the driver. [...]
The Internet of Things, Industrial Internet, Internet of Everything, no matter how you name it, the future connected world will change everything and create massive amounts of sensor data. According to Cisco, it is going to be a $ 19 trillion market within the coming decade. This includes a projected $ 2.9 trillion for the Industrial Internet.
For manufacturers, the Internet of Things (IoT) will mean using sensor data to optimize manufacturing processes and improving products. According to Stefan Groschupf, CEO of Big Data Startup Datameer, manufacturers need to “investigate and [...]
Analytics-as-a-Service is the combination of analytics software and cloud technology. Instead of hosting any analytics software on premises using your own servers, you use a ready-to-go solution that is easy to deploy and most of the time has a pay-as-you-go payment system. It is part of a larger ‘as-a-Service’ solutions such as ‘Software-as-a-Service’ or ‘Platform-as-a-Service’. Thanks to the advancements made by well-known hosting providers such as AWS and Microsoft Azure, Analytics-as-a-Service has really taken off in the past years and is here to stay.
There are a lot of [...]
An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketer’s job will look totally different than today. When products are connected to the Internet, it means that we can start communicating with those products and that opens a whole new world of exciting possibilities for marketers:
Talk with Your Products
Think of the possibilities that are created when brands will track your engagement [...]
As discussed in the 7 Big Data Trends for 2017, organisations need to apply big data analytics to make sense of their organisation and their environment. The impact big data analytics will have on your organisation depends on which type of business analytics is applied within the business. There are four types of analytics, ranging from descriptive and diagnostic analytics to the more advanced predictive and prescriptive analytics. These are different stages of understanding your business and the more advanced the analytics is, the more complex it will be, but also the more value it can [...]
Winning customers for life is a challenging task for organizations. How can you connect with your customer and how can you ensure that they stay with your organization for a long time? Questions that many organizations face. Fortunately, with the advance of big data and analytics, it has become a little bit easier for organizations. These are challenging times for organizations. Organizations have to face disruptive innovations from many different angles and accelerated change in technological advances require organizations to constantly change and adapt. On the other hand, we have moved [...]
A few days ago, The Merkle ran a story that R3CEV, the largest blockchain consortium of banks and technology firms, admitted that the technology they are developing does not use a blockchain and as such they admitted defeat. A day before that article, R3CEV released a story about when a blockchain is not a blockchain to explain that what the R3 partnership is developing is actually not a blockchain, but an open source distributed ledger technology (Corda). As R3CEV explains in their article, it is “heavily inspired by and captures the benefits of blockchain systems, but with design [...]