• How Augmented Reality Will Affect Marketing Campaigns

    Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets report estimates that AR will grow to be a $117.4 billion market by 2022. Moreover, A Citi GPS report projects AR's billion-dollar annual revenues will further increase to $692 billion by 2025. AR will be booming and [...]

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