• Why Content Analytics Will Tell You More than Business Intelligence

    Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention to it? Content analytics can be defined as unlocking business value from unstructured content via semantic technologies to find answers to important questions or discover causes to certain trends. Companies can use [...]

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