• How Big Data Turns CRM into Something Truly Valuable

    Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques, it is also possible to process, store and analyse massive amounts of unstructured data not supplied by the customer and use this to gain additional insights. Using Big Data technologies, Customer Relationship Management can[...]

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    How to Win your Customers for Life with Predictive Analytics

    Winning customers for life is a challenging task for organizations. How can you connect with your customer and how can you ensure that they stay with your organization for a long time? Questions that many organizations face.  Fortunately, with the advance of big data and analytics, it has become a little bit easier for organizations. These are challenging times for organizations. Organizations have to face disruptive innovations from many different angles and accelerated change in technological advances require organizations to constantly change and adapt. On the other hand, we have moved [...]

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    Why Gamification is the Friendly Scout of Big Data

    In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. Gamification changes the way organisations connect with consumers, and it will offer valuable data that can be turned into new insights to create detailed customer profiles. Gamification is the use of game elements in non-game[...]

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    How Big Data Will Take The Role of the CIO to the Next Level

    Becoming a data-driven organisation is not an easy task and many C-level executives struggle with it, as developing a Big Data strategy is not only about the required IT; it is more about having the right people and culture in place. The right IT environment is required to perform the analysis, but in the end, Big Data is a people’s question. As such, a prerequisite for a successful Big Data strategy is a data-driven, information-centric culture. For many organisations, this requires a culture change, where individuals and departments need to work together, co-create and obtain insights [...]

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    12 Qualities Your Next Chief Data Officer Should Have

    The Chief Data Officer is on the rise! In a 2015 Forrester research of 3005 data analytics decision-makers, 45% said that their company had appointed a Chief Data Officer (CDO). In addition, a survey of 254 CIO’s worldwide revealed that 90% of the current CIO’s believe that data is changing their business and 92% believe that a CDO could best manage this. Another survey revealed that 76% of CIO’s would like to see the CDO as a board level position by 2020. It may be clear, the Chief Data Officer is here to stay and it is/will be an important role for organizations. It is also a [...]

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    How Engineering Company Siemens Creates Value for Their Customers Using Big Data Analytics

    Siemens is a 168-years old engineering company that has prepared itself for the future. While most consumers might know Siemens from washing machines and electronic equipment, that image is largely outdated. Today, Siemens manufactures trains, power plant equipment, healthcare equipment and offers a wide range of smart software solutions. In the past decade, they have moved forward and combined their engineering capability with great new analytical capabilities to help their customers perform better. Let's look at three examples of how they are changing the game for the energy industry, [...]

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