• Understanding Your Business With Descriptive, Predictive And Prescriptive Analytics

    Companies have long been involved in the analysis of how a company performed over time. As the history of big data shows, already for many years, we try to understand how the organisations or the world around us behaves by analysing the available data. In the past, this used to be merely descriptive analytics. This answers the question “what happened in the past with the business?” With the availability of big data we entered the new area of predictive analytics, which focuses on answering the question: “what is probably going to happen in the future?” However, the real advantage of [...]

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