• Why Gamification is the Friendly Scout of Big Data

    In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. Gamification changes the way organisations connect with consumers, and it will offer valuable data that can be turned into new insights to create detailed customer profiles. Gamification is the use of game elements in non-game[...]

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