• How Big Data Enables Developing An Open Strategy

    Open strategy is the decentralisation of strategy formulation across, previously excluded, internal and external stakeholders. Traditionally, companies focused on control and ownership of an organisation’s assets to ensure competitive advantage. However, this focus on control of resources is no longer the key to success. In today’s data-driven societies, knowledge, i.e. data, is widespread and easily accessible and organisations are increasingly turning into data companies. Access to this knowledge can fuel innovation, especially when it is used to embrace external ideas and data and when [...]

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