• Why Prescriptive Analytics Is the Future of Big Data

    Big Data has ushered in an era of data analytics that is taking different forms, including prescriptive analytics. This type of business analytics helps you find the best approach for a specific circumstance. It is also considered the third or final part of business analytics, which also encompasses descriptive analytics and predictive analytics. Prescriptive analytics leverages predictive analytics and descriptive analytics to derive ideal outcomes or solutions from helping you solve business problems, and it is driving the future of Big Data. Here's how: Differences Between Prescriptive [...]

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    Why Gamification is the Friendly Scout of Big Data

    In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. Gamification changes the way organisations connect with consumers, and it will offer valuable data that can be turned into new insights to create detailed customer profiles. Gamification is the use of game elements in non-game[...]

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