• How Augmented Reality Will Affect Marketing Campaigns

    Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets report estimates that AR will grow to be a $117.4 billion market by 2022. Moreover, A Citi GPS report projects AR's billion-dollar annual revenues will further increase to $692 billion by 2025. AR will be booming and [...]

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    How the Internet of Things Will Change Marketing

    An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketer’s job will look totally different than today. When products are connected to the Internet, it means that we can start communicating with those products and that opens a whole new world of exciting possibilities for marketers: Talk to Your Products Think of the possibilities that are created when brands will track your engagement [...]

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