• Why Prescriptive Analytics Is the Future of Big Data

    Big Data has ushered in an era of data analytics that is taking different forms, including prescriptive analytics. This type of business analytics helps you find the best approach for a specific circumstance. It is also considered the third or final part of business analytics, which also encompasses descriptive analytics and predictive analytics. Prescriptive analytics leverages predictive analytics and descriptive analytics to derive ideal outcomes or solutions from helping you solve business problems, and it is driving the future of Big Data. Here's how: Differences Between Prescriptive [...]

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    Why Humanizing Algorithms Is a Good Idea

    Algorithms are taking over the world. Not yet completely and not yet definitely, but they are well on their way to automate a lot of tasks and jobs. This algorithmization offers many benefits for organizations and consumers; boring tasks can be outsourced to an algorithm that is exceptionally well at a very dull task, much better than humans could ever become. More complicated tasks can benefit from insights derived from analyzing multiple data sources and these insights can help humans in the task at hand. Soon, however, also these tasks could be taken over by algorithms. We know many [...]

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    5 Easy Steps to Embed Big Data in Your Business

    For many organisations, it is still difficult to understand what Big Data is and how it should be incorporated into their business. This is quite understandable, as Big Data offers such radical and disruptive new possibilities as well as requires a dramatic cultural change for many organisations. The past weeks I have been thinking a lot about this and how this process could be simplified. Because when more organisations understand how to embed Big Data in their business, the more it will drive innovation and economic growth. We know by now that Big Data can have a big impact on any part of[...]

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