• How to Develop a Blockchain Strategy: a Roadmap

    Knowing what blockchain is and how it can contribute to solving some of the world’s biggest challenges is one thing; knowing how to develop a blockchain strategy is another thing altogether. Meanwhile, understanding how to implement a blockchain strategy within your business is even more difficult. Blockchain, particularly when used in concert with emerging technologies such as Big Data Analytics, Artificial Intelligence or the Internet of Things, offers organisations an opportunity to re-think their internal processes, remove inefficiencies and build a better organisation. However, [...]

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    AI is Like Lego; Why You Should Hire a Chief AI Now

    Artificial Intelligence is like Lego; to build something nice, you need to combine the right pieces in the right way. Most of us have played with Lego when we were small. I did at least and I absolutely loved it. I can remember the days when my friends and I were playing with Lego for hours on end, constantly creating new structures and building complete cities. We loved it and I am sure it stimulated my creativity. Even adults still play with Lego, often in group exercises to get some creativity flowing. Lego is a wonderful product and I thank Ole Kirk Christiansen for inventing it. [...]

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    How Big Data Enables Developing An Open Strategy

    Open strategy is the decentralisation of strategy formulation across, previously excluded, internal and external stakeholders. Traditionally, companies focused on control and ownership of an organisation’s assets to ensure competitive advantage. However, this focus on control of resources is no longer the key to success. In today’s data-driven societies, knowledge, i.e. data, is widespread and easily accessible and organisations are increasingly turning into data companies. Access to this knowledge can fuel innovation, especially when it is used to embrace external ideas and data and when [...]

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    How Big Will the Internet of Things Be?

    The Internet of Things is rapidly becoming a reality. Increasingly, everyday items are connected to the Internet ranging from smart thermostats to smart toothbrushes. In the coming years, the number of smart devices in our household could grow drastically as Gartner predicts that a typical home could contain more than 500 smart devices by 2022. The falling costs of sensors and the upcoming domotica platforms such as Apple’s Homekit will contribute to this growth. However, this is just the beginning. IDC expects the market for the Internet of Things to grow to $ 3 trillion by 2020, with [...]

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    How Big Data Turns CRM into Something Truly Valuable

    Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques, it is also possible to process, store and analyse massive amounts of unstructured data not supplied by the customer and use this to gain additional insights. Using Big Data technologies, Customer Relationship Management can[...]

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    3 Powerful Applications of Using Analytics-as-a-Service

    Analytics-as-a-Service is the combination of analytics software and cloud technology. Instead of hosting any analytics software on premises using your own servers, you use a ready-to-go solution that is easy to deploy and most of the time has a pay-as-you-go payment system. It is part of a larger ‘as-a-Service’ solutions such as ‘Software-as-a-Service’ or ‘Platform-as-a-Service’. Thanks to the advancements made by well-known hosting providers such as AWS and Microsoft Azure, Analytics-as-a-Service has really taken off in the past years and is here to stay. There are a lot of [...]

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    How the Internet of Things Will Change Marketing

    An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketer’s job will look totally different than today. When products are connected to the Internet, it means that we can start communicating with those products and that opens a whole new world of exciting possibilities for marketers: Talk to Your Products Think of the possibilities that are created when brands will track your engagement [...]

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    How Big Data Will Drive Collaboration and Empowerment

    As discussed in the 7 Big Data Trends for 2017, organisations need to apply big data analytics to make sense of their organisation and their environment. The impact of big data analytics will have on your organisation depends on which type of business analytics is applied within the business. There are four types of analytics, ranging from descriptive and diagnostic analytics to the more advanced predictive and prescriptive analytics. These are different stages of understanding your business and the more advanced the analytics is, the more complex it will be, but also the more value it can [...]

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    Why Gamification is the Friendly Scout of Big Data

    In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. Gamification changes the way organisations connect with consumers, and it will offer valuable data that can be turned into new insights to create detailed customer profiles. Gamification is the use of game elements in non-game[...]

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    How Big Data Will Take The Role of the CIO to the Next Level

    Becoming a data-driven organisation is not an easy task and many C-level executives struggle with it, as developing a Big Data strategy is not only about the required IT; it is more about having the right people and culture in place. The right IT environment is required to perform the analysis, but in the end, Big Data is a people’s question. As such, a prerequisite for a successful Big Data strategy is a data-driven, information-centric culture. For many organisations, this requires a culture change, where individuals and departments need to work together, co-create and obtain insights [...]

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