• If you want to retain the trust of your customers, you better make sure that you don’t have any data breaches. As this infographic, developed by Gemalto, shows, data breaches have a significant impact on consumer trust, loyalty and the perception of how seriously companies take the security of customers’ personal and financial data.

    According to the survey “nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business again with a company that had experienced a breach where financial information was stolen n, and almost half (49%) had the same opinion when it came to data breaches where personal information was stolen.”

    A loss of trust can be very expensive for any organisation, especially if it is due to a data breach. Therefore, organisations should do what it takes to prevent a data breach from happening. By taking the correct technical security measures as well as cultural / process measures, a lot of data breaches can be prevented as quite often a data breach occurs due to human errors.

    Unfortunately, data breaches will not go away very soon, and it is likely that if you are a large organisation, it is just a matter of time before you will be hacked and your data will be breached. Therefore, not only focus on prevention, but also develop an emergency plan in the case a data breach occurs.

    customer loyalty trust data breach

    Image: Den Rise/Shutterstock

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    Dr Mark van Rijmenam is The Digital Speaker and he offers inspirational (virtual) keynotes on the future of work, either in-person, as an avatar or as a hologram, bringing your event to the next level:

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